Thursday, November 16, 2006

Build It and They Will Come

The New York Times reports that last month Nissan bought an Island and built a driving course to promote its new Sentra model. But while Nissan paid real money to the promotional assets, the island and the driving course were imaginary. They were part of the online game Second Life.

Find more about the new markets being created by massive online games here. Another little reminder of why this silly thing called videogame moves 10 Billion dollars a year. It should also be another good way to show that those who try to stay out of the race will fall more and more behind.

That is true for all kinds of protectionist policies. They will ultimately fail, and the damage is not always evident. Capitalism is our nature. Those who understand this will always lead.