Wednesday, March 07, 2007

Pro Bono?

Advertising Age reports that around $100 million has been spent on the Red campaign blanketing billboards and magazines with images of Bono and other "celebrities", while the total sum raised for Africa is $18 million.

Just to be clear...

Total spent on making Bono more famous = $100 million
Total spent on drugs for Africans = $18 million

(via MR)